quality long answer from Fraser
i study marketing strategies, and lets predict Seek's move from current condition.
my guess is, since Seek is now the strongest newcomer, who even surpasses Flir, in its class, and competes with only therm-app, if Seek makes new product, it will be below therm-app price, and will outperform Flir, to maintain their success, as the best in its class. not to mention that Seek uses chalcogenik lenses, which means they cut much of the cost. lets just see if Seek can come wity better lenses than therm-app, whose 35mm lens can do very long distance detection (human at 850m!).
flir has been around for ages, and they are so used to overvalue their sensors (80x60 sensor camera is even more pricey than Seek XR). and they have too many products in each classes, with certain price tags, they will not be able to sell products with low price, coz it will burn their current long market segmentation and other old marketing stuffs. the distributtor will burn too, since they have stocked many flirs with expensive price. flir is nowhere in Seek conpetition. but the only thing flir can contribute is, that whenever flir tries to make quality sensor for low price, Seek will come around with same concept, and beat flir with lower price and better sensor. and Seek cannot make its price go above therm-app, in the same resolution sensor, since Seek is known for its friendly price, and uses chacogenik lens. therm-app is much less known by consumers, and receives too much less publication. seek has got so wide publication for being cheapband reliable, too many people who arent even techies, have known about seek, and its reputation for being cheap but good quality. seek will definitely use all this market mind share to beat flir and competes with the newcomer therm-app. if seek is clever, they should focus on killing therm-app first, as it is much less known, so it has little market mind-share. coming up with long distance lens, same resolution, lower price.
conclusion: SAVE UR MONEY TO GET NEW "EVEN BETTER" SEEK CAMERA, MAYBE IN RESOLUTION OF THERM-APP, AND EVEN BETTER LENS THAN XR, CHEAPER THAN THERM-APP. DONT BUY A NEW FLIR PRODUCT, JUST WAIT FOR SEEK.