When you say critical that it is well matched, I don't think you should obsess over that as it won't necessarily guarantee you a good result:
Absolutely agree. A well matched antenna wont' guarrentee a good result, but a badly matched one will guarantee a bad result. In essence just one of several things that need to be done well.
* Having good VSWR doesn't mean that you will have good range (assuming range is what you want). A 50 ohm resistor has great VSWR but terrible range. The housing and other crap close to the antenna that will affect the VSWR will also mess with the radiation pattern of the antenna.
Yes, and it is the 'other crap' that is what makes measuing it all important. Theres only so much you can do 'on screen' with models etc, before you actually need to measure it. The radiation pattern will be impacted of course. And that is a set of measurements that i'll need to do as well. But one thing at a time.
* Your ability to measure the return loss of the antenna with an SA will be limited by the directivity of the directional coupler, and everything between that and the antenna including the Murata connector which is spec'd at 1.3 VSWR max.
Well worth considering.. and your correct about the measurements, all the bits in it impact on the final calculations, there will be some 'error' or 'shift'. however its a lot better than just hoping its good is'nt it.
* The transmitter might not be 50 ohms exactly which means making the antenna perfectly 50 ohms is a bit pointless as it won't match the transmitter impedance anyway.
Again, your correct. and as part of other measurements, I'll need to be looking at that and confirming it. There is matching to be done so that the LNA and PA ports of the radio are done. In that regard I have some very good reference designs to start with, but i will be testing that.
Edit: I wrote the above thinking you were going to use a chip antenna, but realised you are going to design it into the PCB as a trace. In that case you could make the antenna as a seperate PCB initially and test it on it's own - and compare it to an off the shelf rubber ducky perhaps?
You could, ( and in fact i've already done that ) but the impact of all the 'other crap' around it, changes how it behaves, so this is why I want to do the VSWR measurements and see if there is any scope to improve things.