You're thinking too small; thinking like an ordinary person with bills and a limited amount of money.
What Apple is selling is convenience and TIME; time YOU don't spend figuring it out, time you don't spend fixing it if it breaks, time you don't spend arguing with customer support. All you have to do is fit your needs within the confines of their ecology, and give them boatloads of money. In return, they constantly revise their ecology to fit more and more of the people with money, so eventually you will get more and more functionality from them.
Honestly, it's not that bad a deal, unless you are one of those people who just HAS to do it for yourself; then you're well and truly boned.
mnem
Time is your most valuable commodity; the one thing you can't make or buy more of. Trading mere money for more time is a deal that's ALWAYS in YOUR favor.
That’s exactly it. I run my business and my life off it. It is necessary that it just works.
Incidentally I did do it myself for a long time with cheap android handsets but a couple of critical failures left me in dire shit and lost me a wedge of cash. Can’t afford that downtime.
Incidentally I’ve got a duff pixel in my 6s. They are swapping for a new handset via post. They deliver the new handset to me then I return the old one in pre paid box. Can’t beat that.
Keeping it TEA if I was running a business I wouldn’t poke rigol with a stick. Keysight it is because at 3x the cost it’s still a good deal for the service.
Yup, and if you didn't want to do it yourself, you could take it to the Apple Store, go do a little leisurely shopping, and when you come back, they'd have every last microt of your old/busted backed up to the cloud, then restored to your new/shiny.
THAT is what fApple is selling. If I could spare the cash, I wouldn't be futzing around rebuilding my Android phone either; it's just that right now, the only iPwns with a usable size screen (5.5 in or larger for me) are still ridiculously expensive, even refurb. Their real market is a couple tax brackets above me; that's what makes them the "aspirational brand".
My grandmother told me so many times, but I never listened:
"You want to make A LIVING, sell what people NEED. You want to make MONEY, sell what people WANT."mnem
My reality check bounced.