It's BrymEn, not BrymAn.
Welectron has been the best source of Brymen gear for US shoppers for many years IMHO, as I've mentioned here before. Because they are in Germany, they are also able to get government subsidized shipping via DHL on many products.
The Euro/USD exchange rate impacts pricing on our side, and also I do believe foreign sellers like Welectron monitor that as well and adjust pricing to either remain competitive in our market or to maximize profit, if they so desire.
The 5% discount only applies to certain items, just be aware of that.
Welectron has already increased prices over the past few months.