On a related note about "Trademark claims"...
Several years ago, I was an Amazon affiliate selling various electronic items from Amazon's product feed.
One of the TV brands I'm showing was SONY. There it is... my site, promoting SONY TVs, and when you click on it, you're taken to Amazon website to complete the transaction... the same as thousands of other affiliates do.
Then I get a letter from SONY lawyers accusing me of trademark infringement.
I told them I'm just using photos and descriptions of their SONY TVs, provided by Amazon. I'm just an affiliate. All info/photos come from Amazon.
They want me to take down the pictures! I replied back... you know, I'm helping SONY company by promoting your TVs, and the buyer completes the transaction at Amazon.
They replied back... "You can still sell our SONY TVs, but you're not allowed to show pictures of SONY TVs in your online store."
So fuck them, I removed all SONY products on my store. Instead I promoted heavily the other brands LG, Panasonic, etc.
...
then you read in the news that SONY has been racking losses for the past 10 years in their TV business, and may exit this market.
Gee... I fucking wonder why?