IMHO it is better they focused on fixing other stuff initially as with the pop up keyboard and especially when used in conjunction with a mouse makes it easy to change numeric values should they be needed by large amounts. Otherwise the encoders work just fine for small increments in values.
Most certainly the bugs and other issues should be properly prioritized. But that said, the better and more issue-free they can make the user interface (which clearly includes the knobs), the closer they'll get the scope to the big name offerings. It'll make Siglent's scopes that much more compelling. One should not underestimate the market value of a refined and reliable user experience, particularly in market segments where the competition's primary edge is that their offerings "just work".
I should probably expound on why that is. Functional bugs and limitations are problems when those bugs are encountered, but encountering them requires that you use the functionality in question. The further away from the most common functionality you get, the less likely someone is to run into any problems or limitations there. But the user interface? That is used
by everyone. Which means that
everyone sees problems with it. And that means that when there are user interface problems present, everyone who is comparing scopes side by side might easily go with a "big name" scope despite the higher price, precisely because the user experience is more solid.
And that logically means that the proper objective prioritization of fixes and improvements should go to the UI first, most especially those aspects of the UI that are more or less universal, like the use of the rotary encoders.