Now in the sub $400 price bracket that other manufacturers will be forced to follow:
12bit
Touch screen
HDMI
VESA mount
USB-C (arguable downside for some, big feature for others)
I'd call that game changer. As always YMMV.
Yes if you look at it like that it makes sense..
Except...
Did Keysight (or R&S or Tektronix) made any reply in that segment lately?
They didn't. They don't care for sub 500USD scopes market.
They never have and they never will. And there is nothign wrong with that. Rigol and then Siglent, and a few other bit player have always had the really low end market to themselves. Nothings changed.
I do know Siglent has response to DHO1000 series by Rigol.
As for 800/900 it remains to be seen.
Rigol have the advntage wiht their custom ASIC's. It's likely Siglent can't price match that.
Race to the bottom is not always the best answer.
It's not, but it certainly gives customers a decent low priced option.
But I'm not saying it would not be nice that it does start a fierce competition, with awesome hardware coming from all sides for more affordable prices...
It's just I won't hold my breath.
Rigol may very well have the market to themselves.
The other makers are not going to cut their own throats. Siglent for example never matched the Rigol prices, Rigol has always been slightly lower priced.
Rigol are doing this because they have long term invested in the ASIC's that enable the lower pricing at a decent profit margin. You can bet you bottom dollar that Rigol are not doing this at a loss.
And the others may not be able to match it, they might have to stock to the "sure they have 12bit, but we offer 8bit and all this and that"
The marketing ferris wheel keep going around.