Somewhat disappointingly, I have to agree with this. Like another posted mentioned earlier, Rigol was doing what the Japanese did for cars back in the day; they provided a higher quality, more reliable product for less money, which completely changed the market.
First of all, your analogy is off in some respects. When I was a kid, we used to laugh at Japanese products because, although cheap, they were badly made (this is the place where most Chinese T&M equipment makers are - or were until very recently). Then the Japanese reached the point of producing a reasonably equivalent product which was still cheaper (that is the point where Rigol was when they developed the DS1000 series - perhaps where Owon is now). Then the Japanese started producing products that were better-made - or just as well-made, but with more features - and selling at less or equivalent prices. That is where, IMO, Rigol is right now.
However, more recently, they decided to stop doing this and instead focus on becoming level with the others. Where they had the potential to sell products that were better in every way for less money, they are instead now selling products which are better in some ways, worse in others, and cost the same. I'd say they still have the edge, but it is much less clear cut than it used to be.
I don't know how you can possibly reach that conclusion.
Where I live the Rigol DS2072 sells for € 710 base price.
The Agilent DSOX2002A sells for € 1010 base price.
Comparison of features:
The Rigol has a real vertical sensitivity down to 500 µV/div.
The Agilent has a real vertical sensitivity down to 4mV/div.
The Rigol has 7MB/channel (28MB/channel optional) and an extra 100MB segment memory standard.
The Agilent has 100kB/channel (1MB/channel optional) and no extra segment memory (and the segment feature is optional).
The Rigol has standard triggers: Edge, Pulse, Pattern, Video, Runt, Slope, Setup/Hold, RS232/UART, I²C, SPI (Single optional package: Windows, Nth Edge, HDTV, Delay, TimeOut, Duration, and USB)
The Agilent has standard triggers: Edge, Pulse, Pattern, Video (Multiple optional packages [with decodes]: RS232/UART - or - I²C/SPI - or - CAN/LIN)
The Rigol has Parallel decoding standard (Single optional package: RS232/UART, I2C, and SPI)
The Agilent has no decoding standard (Multiple optional packages [with triggers]: RS232/UART - or - I²C/SPI - or - CAN/LIN)
The Rigol has high resolution mode (12 bits) when timebase >=5 µs/div.
The Agilent has high resolution mode (12 bits) when timebase >= 20 µs/div.
The Rigol has Mask Testing standard.
The Agilent has Mask Testing optional.
The Rigol has 350MHz 10:1 probes and LAN connection standard.
The Agilent has 150MHz 10:1 probes (LAN connection optional).
Obviously the Agilent has more expandability, longer warranty, better support, and (I'm assuming) better interfacing software, but I think there's no question the Rigol is considerably more powerful out of the box - for 30% less money (at least where I'm located).