Some big companies just loose it.
From innovators, they become second followers.
From second followers, they finally land below Chinese manufacturers.
We have seen this happen at many American companies.
It might be related to overpaid product managers who have no engineering degrees,
and just focus on process and change management. They have no clue about the products they are making. In fact, they might not even care, as long as their pay check keeps rolling in at the end of the month. Probably they remove all the mirrors from their house, as they don't want to see their true identity with their own eyes.