Have you tried having it dissipate 100W continuously yet?
Maybe they can get away with 100W with this density, but I have a suspicion it might run pretty hot. Also small fans + high airflow seems like a recipe for loud acoustics.
Slightly concerned about the metal casing on what is supposed to be a floating device when running from internal battery or through an isolated plug pack. Can I get a shock by holding it, when the device is connected to let's say a 20V voltage source but floated to few hundred volts relative to mains earth? Also what's the leakage current injected back into the DUT when running from a plug pack?
I quite like the idea of their power supply, being able to take it with me, powered by a battery bank, and provide a clean adjustable voltage to DUTs in the field. Not sure what I would do with a portable load though.
Also the lack of dynamic loading function is quite disappointing, meaning you can't test output transient response of power supplies.
If it is cheap, then I guess it is worth having as a step up from the janky heatsink bolted to a PCB DC loads for hobby use. But if it is priced similar to their power supplies (judging by the amount of metal and stuff in there, probably more expensive than their power supply modules), I have no idea who it is really for.