I'd agree the price for the fully-loaded unit is pretty unrealistic & would be highly surprised if we don't see some offers 7 bundles.
Will also be interesting to see some feedback from people who have managed to negotiate deals with distributors. Clearly there is a lot of potential for R&S to offer deals on options.
Even at the list price, there may be some customers who need the more unique features - fast ethernet/USB MTP, 10 bit ADC etc. and if they don't need the full bandwidth & options the pricing is probably pretty reasonable.
R&S have acknowledged that they are fairly new in the scope market and are in it for the long haul, so there will be some market testing going on - better to start high & reduce til sales pick up than do a Rigol and launch a product too cheap, which nobody can actually buy for months.
As regards competition in the "big brand" area, Tek are all but dead, and R&S could easily be the main competitor to Keysight long-term if they play it right.
..and of course there is the hack potential....
I, for one, don't want to be opening cases to save a buck. This is why Eagle never appealed to me, guys writing unsupported ULPs that should be standard options. I'm not in the EDA software business or the test equipment modification business.
The RTB2k is great in my view, sure we got them cheap but if I bought it afterthe promo I would have left off the AWG and maybe the MSO but it does decoding in spades and that's the bulk of my work - retired as much as I might be!
Tektronix is still a good company with a good product. Out of hobby range but they still have an audience. I've used their scopes since the 60's and they have always been good, maybe not the best bang for buck but solid performers.
Dave's reviews seem more hobby sided to me, things bother him that I never think twice about like noise when you tap the screen or where a knob is placed. At four in the morning when you have a major piece of commercial machinery down that you're scratching your head trouble shooting you're not tapping screens to see the noise and you better know what all the knobs do!
Nope, this scope is the cat's meow to me even at twice the promo price. Two thumbs up R&S, nice job!