V3 targets the higher end market and it is critical that we reach specs that will remain competitive for at least 5 years, and ensure all software support are completely polished and stable. I'd delay the release by a year if it means I can get that dynamic range 10dB higher. There is no point releasing yet another cheap 6GHz VNA because the market is flooded with that already, and it takes many many years to recoup development costs. Viewed in that light, a time to market edge of months or a year is completely insignificant and it would be foolish for us to chase that extra few months of sales, because all the money is made in the steady trickle of sales in the years that follow.
On why we don't use distribution: we do. All V2 Plus4 on Amazon are genuine with local US stock. But it adds a 2x price premium, so a V3 sold through distributors will either cost $1000, or it will have almost no margin (very bad idea). Will the extra exposure offset the higher price? Maybe, maybe not. It is up to us to do the market analysis. For the lower cost products, the answer has been a clear no. The direct store maybe sells half the volume compared to an all-out distribution strategy, but the direct store makes a reasonable profit margin, whereas the units sold through distribution do not.
TL;DR if you need it urgently, the Arinst VNA-DL is probably the best bang for buck right now. We will take our time to ensure the performance is the best possible and software is mature and full featured out of the box.
EDIT:
We don't look at the waitlist size, but rather how many joins per day there are. We have a lot of data on waitlist conversion rate and dropoff rate vs time, but what is applicable to the V2 Plus4 doesn't necessarily apply to the V3, so we aren't betting on anyone in the waitlist actually buying.
The biggest cost is not the production run, but the development. Hence the development was paused at a very crude prototype (that was used to set specifications) until we were convinced there is enough interest. Everyone here are paid good rates, so development easily runs into 6 figures, which makes the production run costs look like peanuts. The good news is there is sufficient interest, so development can proceed.