Companies that stop innovating and can't come up with new technical features, play around with other parameters to give the impression that they are actually doing meaningful stuff.
Their product department starts playing around with the color of the housing and the font set.
But they literally have no clue on what they are doing, select a depressive color, and use a font that is too small too read. But what do they care, they are not using the test equipment themselves, so don't mind that nobody can read the font, or that the equipment does not fit in existing test labs. As long as they give the impression to their managers that they are working and secure their monthly pay check, they feel happy. They don't even realize that they are doing the wrong things, because of lack of understanding.