<suppose the brand Technologytronics is a well known, widely used scope company, and I am a product manager>
I call Rigol, and order 10,000 DS1074Z's, at $400 each, and go ahead and sell them for $3000 each. Despite a recent review by Dave, scathing it for outrageous re-branding, my local university purchases 100 of these brand-spanking new scopes.
This is the ugliest form of re-branding, which LeCroy very frequently does. Sure, for your low-end products, rebranding, and adding $100 to your MSRP is fine. But over 6x? No. So, the final verdict: LeCroy is full of shit. And frequently, many universities just go ahead and purchase these products, just because of the brand.