Yeah, long ago I did about a year's work on ESD testing and compliance. This was long before there were any sort of standards for ESD. We had some REALLY fun tools for that because we were basically figuring stuff out as we went. It's all much more formal now.
You'll appreciate this story: I once did a week-long seminar with Engineers from a bunch of different companies, and to start they had us do the usual "introduce yourself" thing. Being Engineers, everyone focused on what they did professionally. It came around to this one guy and he started with "I design equipment to deliver high powered electric shocks to people." The room went silent. My first thought was he designed execution equipment for death row installations (!!!). But then he explained that he designed defibrillators, both fixed and portable. His description was 100% accurate but his delivery really made your mind go in all sorts of directions!