I'd aim for 1-3Vpp into a medium impedance (1k or so), with a current limiting resistor in case it's connected to 50 ohm terminated input of some sort. On a single ended non rail-to-rail amp on a 5V supply (one simple option using an opamp as a driver), that would give you around 3Vpp as a maximum output into a high impedance load (provided you have the required slew rate), and a 1Vpp signal into 50 ohms with a 100 ohm current limiting resistor, which would be plenty. Generally amps designed for 75 ohm line driving will work fine without much distortion and still adequate signal level.
If you're operating the amps from a single supply, then your output will be DC biased, so also include a DC blocking cap, something around 150nF should give you around the lowest loss for 10MHz. In picking opamps for this purpose, I found slew rate to generally be the limiter, but especially if using quad packages, you'd also be limited by the current supplying capability of the package. Sticking with dual amps or looking for line driver ICs should more easily meet relatively high output signal requirements, but use more chips.