Its not about the lights, its about the build quality.
Ok maybe i still buy the iTech, it cost US $318.00 on aliexpress, + tax around 400 euro if bad luck.
Is it exact the same on aliexpress as in other stores ?
For 300 i buy it, not for more.
Again I don't see your analogy, by picking up your post:
I tell you, take a look at these 2 videos at where they press the buttons :
Its all in perspective.
If you see the difference you wont invest 500 in itech.
The bad thing is the R&S price.
I saw both videos, and on the pressing buttons the only difference I saw is that one lights up and the other not but makes a beep confirming the selection. By seeing someone pressing buttons or see buttons light up or options showing on a screen I can't measure build quality because I'm not feeling. Nothing broke on camera, so for me both have quality.
Hypothetically speaking, If I didn't know any of the brands and I was starting now I would after watching both videos, check the specs of each one and the price and from them decide regarding my use case.
OF course, if you have a PSU that costs US$1,565.00, so basically 5 times minimum more that the iTech on ali for US$318.00, of course the extra money is brand (R&S is a big know brand), quality of construction and a nice interface plus some high end options.
Others to be competitive have to cheap anywhere, low end interface, worse construction, etc. Sorry but what I see is a comparison of Apples and Oranges.
One is a well priced entry PSU, other is a know brand high end one. Is the same as comparing a Iron bicycle with a Carbon one. Both are equal, both are used the same way, but one is way lighter (in competition that means seconds since it's less mass you have to move), costs a lot more, and in case of a fall is easy more breakable that the other (metal bends but is very resistant to single point pressure, carbon is very resistant to torsion but it breaks if a single point pressure is applied).