The risk they are taking must outweigh the reward. I wonder if it has had much of an effect on their sales, good or bad.
Speaking of Brymen, the BM789 is on the chopping blocks now.
The BM789 on my desk here is a direct consequence of you trying to kill the BM786, where it performed remarkable in the process. Your tests told me more about the device then an ad or soft review could ever do.
I disagree with you about the professionalism of your videos. Yes, no "chrome", no high gloss, no fancy music, no buzzwords, no white gloves and no ironed lab coat with your logo on it. Sure, you don't have it.
But all the relevant information is there, precise approach, fine documentation of all the steps, knowing and respecting the relevant standards, willingness to not miss details, it's all there. If that is unprofessional, I don't know what's professional. Sure, it's something like a hackerspace-environment and such, but who cares. Surely some powerpoint-heroes with the trade-fair attitude will disagree. But they can go... Somewhere, for what I care.
You don't make high gloss product presentations. You put the devices to brutal testing. That's what I'm interested in when getting tools and eqipment. The BM786 bravely stood it's ground.
HKJ does a similar thing with the tests, the numbers and the tables and making it all comparable, that's why I enjoy reading his site so much and provides a software where I can repeat some of the details in case it might be of interest to me.
You people somehow fill a gap the manufacturers, their marketing people and the professional tech journals leave wide open and you're doing it well, at least I think so.