In past discussions on eevblog, Hakko soldering tools are typically 1.5-3x higher in the EU or UK, not including VAT and shipping. Tools made in the EU or represented there, like Weller or JBC, are not as high. The only tools priced nearer to USA are Chinese branded clones. Whe've seen prices vary quite a bit, between USA and EU, so when price is considered, it can be more logical to get a low end JBC station than a Hakko FX888 based on price.
I like JBC as a company, its similar to Hakko, its small and not controlled by some giant parent corporation. Their technology is also unique, basically the mass of their tips is so small, it can heat up very quickly using a heating element compared to induction heaters. If I were to move up from my true Hakko 936, it would be JBC.