There are a few more-or-less mainstream suppliers for tubes. The reserves are either old stock (produced up until, oh, the 70s or so), or a select range of the most common audio types (12AX7, 6V6, etc.) in new production from Russia and China. The production quality is generally quite poor, but you get what you pay for.
AES at
www.tubesandmore.com is the first that comes to mind. There are many others. Disclaimer: not affiliated, blah blah blah.
If you don't know anything about buying tubes, then:
The reason some are highly sought after by collectors, are due to certain features, associated with higher quality manufacturers and short supply. Like, say, stamp collectors, the features are basically aesthetic. Unlike stamps, tubes are functional as well as aesthetic, and are typically ascribed magical properties in terms of audio rendition (the broad reserve of adjectives used by the audiophile community boggles the mind..). Despite their mythical reputations, these sought-after parts are rarely measurably different from cheaper variants, and don't usually even match the quality of manufacturer-selected premium quality types (which are distinguished by physical and electrical characteristics: higher purity of materials, tighter manufacturing precision, and exhaustive burn-in, testing and selection).
An extreme example of premium quality tubes being those used in undersea telephone cable repeater amplifiers: together, millions of tube-hours of successful, reliable operation have been logged. Those tubes were manufactured with significantly more effort (the scrap value of gold alone makes them valuable today..), but using all the same knowledge and practice as standard "PQ" tubes used, just much more of it.
So, PQ vs. regular: not much electrical difference (usually noise being the most important), higher reliability. Usually defined by type, e.g., 12AX7(A) vs 7025; 6DJ8 vs. 6922 (and respective variants of European numbers, e.g., ECC88, E88CC, etc.).
Regular vs. sought-after: little or no difference in electrical characteristics or reliability; mainly superficial.
As for suppliers, eBay prices are eBay; if a $1 item is listed at $5, and sells, then that's that. The smart shopper will notice that the minimum price for that item is $1, or close to it, and avoid such sales.
Retail prices are always high, because retail is retail. Old stock parts may have availability issues as well, as collections and supplies come and go over time. They have to account for stocking inventory, and volatile bulk prices. In return, you can expect prompt and reliable service -- you'll most likely get what you paid for, and it will be in good condition.
Tim