Hello
This kind of solution is in use in trams already : only the rail segment directly under the tram is energized.
http://www.alstom.com/products-services/product-catalogue/rail-systems/Infrastructures/products/aps-ground-level-power-supply/https://fr.wikipedia.org/wiki/Alimentation_par_le_solI saw the deployment of this tech in Bordeaux, the first city to use it.
It had many many problems at first :
- failures of the isolation slots between segments ( the rails have 30cm of isolated part between segments) those wore out too fast
- water ingress in the switching boxes
- premature failures of the isolation slots again after changing the material
- System too costly : a dual solution was deployed, only the historic centrum was equipped with the APS
- premature failures of the isolation slots after changing the material again
...
2 Years after the deployment of the APS, the bordeaux city transportation company was mastering the art of replacement busses as a side effect of this.
But now it's quite reliable.
Concerning cars, I don't think it's a good solution, because the rumbling of the contacts over the segment boundaties every 20m will be disturbing for people, and also economics are not very good for that kind of system, compared to a simple plug charger. EVs have sufficient range now, and you need to stop on long trips for pauses anyway. There's no real point for consumers, I think.
But perhaps for some niche application, especially trucks on some high frequentation roads, it could be a thing.
Concerning costs :
Le surcout de la solution APS, d'alimentation par le sol, serait de l'ordre de 2,5 millions d’euros par kilomètre et de 50 000 € par rame
2.5 million/km and 50k per vehicle. That's the additionnal cost compared to a classical overhead line solution.