I think you are smart to not inflate the scope of your project by using an off-the-shelf transformer. My experience in designing SMPS transformers is fairly limited, but I can tell you a few things.
1.) Getting a first “working” prototype is not that hard, even if you have little experience. But, optimizing the transformer can be quite a thought experiment, forcing you to think in terms of magnetic/electric fields, circulating currents and so on.
2.) Hand winding a transformer is not hard at all! Getting your hands on all the supplies can be a bit challenging, but these days, you can buy sample kits on eBay inexpensively. For example, you might want various diameters of enameled wire, litz wire, triple insulated wire (TIW), TIW litz, poly tape (the yellow stuff), Teflon tube etc.
It’s probably not worth the trouble at the moment. But sometime in the future, it may be worth it to give custom a shot.