As I understand it, the issue with speaker cables, particular for subwoofers, is damping factor, rather than just power loss. Damping factor is the ratio of the source resistance to the load resistance. We want the highest value possible, e.g. around 40 would be a reasonable minimum if the goal is tight, proper transients in the bass.
(I may not be able to explain this very well, but this is the kind of thinking I live with...)
As the driver voice coil moves according to the applied voltage, because it's a moving coil in a magentic field, it becomes a generator, essentially producing voltage back toward the amplifer. If this back EMF is shorted out by nearly zero ohms looking back toward the amp, it does not contribute to further motion of the driver; the voice coil is "stuck" at the position it was driven to by the input signal. You can observe the effect by shorting out a generator or DC motor and trying to turn it, and then again with the connection open. It will be obviously stiffer while shorted.
If the back EMF is not shorted out because the output resistance it sees is too high, it becomes part of the input signal again, and the driver is permitted to oscillate at the appropriate resonant frequency. This becomes ncone motion that was not originally requested. The result is that the kick drum, for example, instead of sounding like "Puh!" will now sound like "Fffluhh!". The volume is not the issue; power is not the issue. It is that the transient response is affected. The punchiness and snappiness of the low end sound is degraded.
If we assume the damping factor should be 40 or better, just to pick a number, then we'd want the output impedence of the amplifier and wires combined to be less than 8 / 40, or 0.2 ohms, total of amplifier and wire (and crossover... and... ugh).
The issue of damping factor was (is?) quite prominent with tube amplifers, where the output impedence is generally not as high as can be easily obtained with solid state, due to the Big Old Transformer and so on.
Me (bass player / sound guy), I hate fluffy bass. There are of course many other factors that can contribute to fluffy bass... we hates 'em all.