Ethernet has its own standard, and methodology:
- The signaling is transformer isolated. Differential pairs.
- ESD on the pins is shunted to ground (chassis ground) through a 1nF 1kV capacitor. The isolation transformer provides center taps from the pairs, so they can be tied together and then to the cap.
- ESD on the shield is chassis grounded.
- EMC (RF noise in/out) is protected by common mode chokes (usually) included in the magnetics, the ESD cap, and the isolation barrier (fairly low capacitance -- 10s of pF range I think).
- What your circuit is grounded to (chassis or remaining isolated) doesn't matter very much, thanks to the isolation. It would be prudent to add >= 1nF between grounds at that point, however.
USB, you can't count on the shield and power ground being different potentials, so you pretty much have to bond both to circuit ground and chassis ground. This brings EMC right into/out of circuit ground, which may be noisy, so it can help to apply ferrite beads to the cable. Hence, in part, why many USB cables have molded-in beads on them.
It also stands that, you don't want a huge cable running from a USB connector (the signaling isn't made to hold up through long cables, anyway), and you certainly don't want it routed through a building (and therefore subject to various possible accidental or "act of God" electrical events, besides the long-wire antenna you get). Ethernet was invented as the all-around, do-it-all, heavy weight standard, and serves well for those purposes (routing in buildings and all). It does fall short of general outdoor routing (like telecoms), which has to be rated for much larger surges (hence, in addition to the isolation transformer, MOVs or other TVSs).
Tim