@allanw
Your board looks great. Pricing is a sticky issue, and one I struggle with a bit. On the one hand $65 feels a little steep, and a little hard to swallow for newcomers who can't scrape together $50 for a decent DMM. On the other hand, if someone asked ME to build those boards for them I'd certainly charge more than that. It's a really tough tightrope to walk; balancing higher price/higher margin/lower volume vs. lower price/lower margin/higher volume. "Price point analysis" seems to me to be equal parts science, art, and wild ass guesses.
I might offer a few suggestions ...
- offer the kit with the cheap eBay LEDs to get the cost down. You might even toss in a couple spares.
- offer a "premium LED" upgrade.
- invert the list on your web page. Put the least expensive option at the top, and the priciest at the bottom.
BTW... offering it as a semi-kit (with the SMT stuff soldered) is a GREAT idea.
(I'm really curious to know how you solder the thermal pad down.
)