Big problem for their product: needs special, proprietary software to adjust, and range isn't that good. Nonvolatile digipots, even volatile digipots coupled to cheap MCUs with embedded EEPROM (or even a small external 24C02,) largely displaced them all.
If my project board have a few calibration points I will more likely be using d-pots, since calibrating is a lot easier (e.g. add a small voltage reference chip like MC1403 and calibration points can be adjusted internally using the MCU's built in ADC as feedback)