Honestly, I doubt heat is the problem. It could be, but I don't think it's likely. (And honestly, you don't need those giant pads. SMD is about technique, and one of the things to unlearn is that the soldering iron needs to be as small as the pad. It absolutely doesn't.)
Anyhow, I listed a whole bunch of things for you to look at, but you didn't respond to any of them. In particular, we still haven't isolated whether the issue is in the IC or in the PCB...
Thanks for the info, I clearly have a lot to learn about soldering - this was my first SMD soldering though.
As I said earlier - IMO - I think the issue was in the IC - the first 3 were fried because of bad usage (floating the CLOCK pin), and one channel of the 4th one also (because setting the input to GND - my guess at least). On the other channel of the 4th one - everything works perfectly fine, including the volume change.
To answer your list:
5. Does the schematic actually make sense and work in theory? -> I think so, can you guys confirm?
6. Does the PCB match the schematic? -> yes - checked with software also checked the physical one a bit with the multimeter
7. Are all the support components good, and of the correct values? -> yes, they match the schematics
8. Was the PCB assembled properly? -> yes, everything is where it is meant to be
9. Was care taken to ensure the chip isn’t damaged during soldering, due to excessive heat or ESD damage?
Yes that's the question - I was careful about ESD and as quick as I can during soldering, but how can I tell if it has been damaged? So far the only direct tests I found were to measure the resistance between the pins - noticing how on the fried chips some of the resistances were completely off.
10. Is the device being tested under sensible conditions? -> as written above clearly the first 3 were not. I also found out that putting the oscilloscope probes on the bypass pin is a bad idea - now I only monitor input and output.