That cable is sold here as speaker cord, as it is only a single insulted wire. I often find that you have loose strands that poke out through the PVC sheath, and this can be a rather enlightening experience if you come across it.
Most common use though is in the lovely safe Jondolo wiring scheme, where it will be used at any current up to glowing red hot. Power and light from the same cable, a great SA invention. Also available in copper coated steel, at a great cost saving, and as well copper coated aluminium which is cheaper than copper but harder to solder to.