A friend of mine won it at an IEEE event and decided to give it to me since he had no use for it. I'm not aware of any other watch that has wireless, barometer, accelerometer, and customizable firmware for $50. I haven't played with the wireless quite yet, but one shortcoming is that the included base station card is USB only, making it difficult to use with a microcontroller. The LCD really should be a dot matrix. Still, it's great value at $50.