Some years ago I made a concept system. It was using several wifi devices, in promiscuous mode, listening to traffic. The system had a dozen nodes, placed in a grid, reporting RSSI values. It was able to do tracking of people down to 1-2m accuracy. So if they put it in a shop, together with cameras, and recipes, they would get very accurate information about your shopping habits. How much time you spent thinking which chips to buy. Did you go for your favourite beer right away, or did you stop to look for alternatives.
With the new remotely update-able price tags they can increase the price of everything after 18:00, when all the busy, working people shop, and reduce it at 10:00 when all the retirees are buying. It was discussed to place BLE beacons into each shopping cart as well.
Welcome to the new world, where we know more about you than yourself.