Yep almost every higher end USB audio thing that uses Async USB audio has one of these XMOS chips inside.
This ended up being pretty much the main seller for these chips, even tho it doesn't really make use of any of the "special sauce" that these chips are capable of. Pretty sure you could do the same with any other decently grunty MCU with USB HS device and I2S peripherals. But if you did that you would need to implement your driver from scratch while XMOS gives you a ready working driver, comes with datasheets and support and you can buy the chip in singles off DigiKey. Sort of becoming the "FTDI for USB audio"
The tech behind it is really cool but it has fairly limited practical real life uses.
With XMOS everything is basically done already, you just add whatever UI type stuff you'd like. Same with their newer "Voice"(XVF I think) chips. They're essentially ready to go directional microphone chips. It's as close to plug and play as you get for uC's for these things.
I think that really depends how you look at this.
For me, a good example of plug and play, is Analog Device's DSP range with SigmaStudio.
Documentation is very clear, there are good and affordable dev boards as well as examples for the schematics as well as software.
So basically there is no custom programming involved, it's very intuitive and the support forum is being taken very serious (especially for company standards)
With XMOS it feels much more like a programmers hobby project (absolutely NO offence!).
And as a hardware engineer like me, it's feels a bit overly complicated to companies like C-Media (which unfortunately have poor support and documentation).
Pure personal speculation, but I get a very strong feeling that there are just a handful of companies/patents out there and they really want to keep their recipes secret.
Basically I just want a small chip with a bunch of i2s in/outputs that I can easily implement without any fussing with weird custom drivers.
This was possible with the USB1 devices like the TI PCM29xx series (and alike from c-media, Realtek etc), and I don't see any technical reason why this wouldn't be possible for newer USB audio interface IC's.