Starting with Windows 10 you need an EV certificate for code signing drivers, which is more expensive (and a bureaucratic hassle - needs real identity/address verification, private key is on a USB token, etc).
So they are now bad for actually enforcing good security practices?
Yes, it is a hassle. But a compromised signing key for a driver that has elevated privileges in Windows would be worth a lot of money on the black market. And private keys were compromised in the past - e.g. that joke of a Dutch certification authority that was used to issue bogus (but valid!) certs for major websites used in attacks and malware later.
If one is going to do it, then it should be at least done right, otherwise it is a pointless waste of time.
They aren't exactly making a killing on these - the prices are similar for other types of certs elsewhere (e.g. for SSL for a website).
SSL certificates for websites (or any other kind of Internet server) are free for everybody.
Right. Try to use one of those certs for corporate website. You know, the cert is not only about encryption but also establishing
trust. A cert from an obscure CA and changing every few weeks is not helpful there. But you get what you pay for. (that the "real" CAs often don't do due diligence and don't actually check that you are who you claim you are is another issue).
I don't see webshops and others exactly running replace their existing (paid for) certs with these.
On the other hand, it is a great service for a personal website or a small comunity forum or something like that.