"Don't buy FTDI" is a recommendation not to be their customer, not a statement that they've lost customers. "FTDI is harming themselves" is possibly a statement that they've damaged their reputation, not lost customers - something that could expand into lost customers in the future, perhaps - or not, it's possible to damage your reputation but still seem a better choice than the other guys. (You've lost safety margin, though.)
Personally, I'm done with them. I forgave them after "FTDIgate 1.0", as they seemed to have learned their lesson, but now have demonstrated that they don't learn. I'm not under any misconception that the loss of my business is going to hurt them in any way, though. I'm not trying to injure them.