We have every intention of using genuine parts, however, being small companies we might get bit by a shady contract manufacturer in China who "borrowed" our reel of genuine FTDI chips and replaced them with clones, or a supply chain problem with DigiKey.
It's not the fault of FTDI that you want to do business with shady contract manufacturers in China.
You take the risk, you take the blame.
It could happen with any contract manufacturer, even US ones. The Chinese manufacturer might not be shady. My reel could be mislabeled and used for another job, so they scramble to replace it. There's a number of ways, malicious or not, that the authenticity of my parts could be compromised. All of that is even assuming I can guarantee the provenance of the parts before I send them out in the first place.
There are a lot of companies that can't make 5000 boards themselves but still can't afford a pick and place machine and reflow oven. Economics and the free market dictate the price of our goods, which is why contract manufacturers exists. Even large companies use them! Ever hear of Foxconn?
Since you have all the answers though, please, suggest an alternative.
Get out of your hobbist bubble, do you really think that a company like Apple producono tens of millions of pices a year can check the source of each single IC (let alone each component pasdives include) in their phones?
Apple don't need to check the source, because they buy directly some containers from the manufaturers, no middle men who can fake it. But for lower volumes a test program would be feasible, if it can be integrated in an automated production environment (=command line program).
Bingo. This is the solution. But they don't.
The big problem with this whole fiasco isn't even the fact FTDI "bricks" the devices. That's bad, for sure, but the fact they silently slipped the driver into Windows update is even worse.
That means potentially thousands of devices could stop working months or years after I have manufactured and sold them to customers. So, in essence FTDI is turning their problem into my problem.
Punishing end users and product creators for supply chain issues only ensures nobody uses your product.
Counterfeit ICs are a big problem, that's for sure. But what FTDI is doing isn't the solution.
On a more general note, in this and my past two posts I've provided clear, concise reasons as to why FTDI's actions are wrong. The few people who agree with them don't seem to be be capable of properly articulating why or to provide any evidence that FTDI's current course is even effective in stopping counterfeits. So, I'll make your argument for you: I posit that it *is* effective in stopping counterfeits, at the expense of the company itself and their product line. If people stop using their parts, they lose sales, ergo they won't be targets for counterfeiters. This seems like a great solution, but they'll go out of business as a result.