So putting aside your target board for the moment are you saying you cannot get the dev board with the provided and matching MCU to be seen by the provided and matching software?
If so don't complicate the question by bringing in irrelevant details. you should provide details of where it doesn't work, quote error messages from the software. Did it recognise the dev board? How far did it get?
If you are not using the dev board but your own design then your design probably doesn't match that of the dev board.
Also ask in forums of this manufacturer or retailer if they exist.