Kicad runs a donation drive, and that company Kicad services is matching donations. It says so on the top of the page, this is how it looks in my browser.
The download page looks like the other picture in the list of pictures in the footer (not worth placing it inline).
The windows download page looks like this , and you can see the area of the page where if you click it will go to that site on the ribbon / banner. Maybe you have a monitor with a very low resolution, with very little vertical space ex 1336x768 or 1280x800, which would make that ribbon / banner go all the way down?
Press F12 to open developer tools, click on the Inspect button (in the corner of that developer tools section), move mouse over the ribbon and then