If VW are doing it then all manufacturers are doing it. So either the US will have to revise the law or recall all vehicles from all manufacturers and make them compliant all the time. Will basically mean no more new vehicles sold in California, though there will be a lot of out of state vehicles there though.
Just like here in SA, where there are some restrictions against import of used vehicles, they have to be made compliant with SA standards. So, simple solution is to transship them through on a car carrier, or stacked 4 up in a container, to a neighbouring country, then register them where it is lax, and drive them back here. Only thing you have to do is drive through the border once every few weeks, get the paperers stamped and drive back. no worry about fines, unless you have accumulated enough that customs puts the vehicle on a list, and even that is easy to overcome with the appropriate provision of something for "thirst".
Why else would you have a showroom, glass windows and salespeople on the floor, when you cannot drive the vehicle off the pavement legally.