I would say PACE has about a 25% influence over pricing, which isn’t much. In the US, it is actually illegal to dictate prices to distributors. It is considered to be a form of price-fixing. We can “highly recommend” or “strongly suggest” that a distributor lower their prices if we think they are gouging customers. But distributors set their own pricing, and usually do so based on a set discount PACE provides against a published list price. I don’t know why distributors in Russia charge more for PACE product as I am not directly involved in that side of the company, but I suspect their costs (shipping/duties/tariffs, etc) are far higher than Tequipment’s, a distributor located about a 6 hour drive from PACE’s factory in NC. It would not surprise me if the shipping cost of an ADS200 box were US$75-$100 by the time it gets to Russia, whereas it’s only $4/box for Tequipment, who buy at least 50-100 units at a time. The Finnish distributor is likely willing to make less margin than the Russian distributor but that's just opinion, I really don't know.
Aaron, thanks for reply. For your information - there is 0 % (zero) custom duty on soldering stations (just checked). Of course, there is a VAT 18%, which is neutral, since it is paid by importer on the border, then distributor (importer) is reimbursed by customers who pay 18% VAT but from the retail price (which is obviously higher).
As transportation costs are concerned - I am (as private individual) pay something like 14 USD per kilo for air delivery, for business customers carrying loads and boxes, pricing starting from 3 USD per kilo (real figure).
So, probably, you can figure out what makes Russian prices so interesting)).