Where is the Keysight Megazoom V ASIC?

[EEVblog]

It's funny what the distributor websites spit out if you know what to search for. I have prices 

[Someone]

It's funny what the distributor websites spit out if you know what to search for. I have prices 

So there is public info, but you won't share it?

Coming in and teasing (make fun of or attempt to provoke) people is leaving a sour taste behind.

[Fungus]

It's funny what the distributor websites spit out if you know what to search for. I have prices 

So there is public info, but you won't share it?

If Dave's under NDA then he can't publish anything.

[Martin72]

Then it's best not to say anything at all.
"I know something you don't know, but I'm not allowed to say it" is child's play.
But I don't think Dave is doing kids' stuff, so that's more of a misunderstanding in the sense that there's nothing new.

[EEVblog]

So there is public info, but you won't share it?

Just the price is public, but only if you know what to search for. If I gave you the search term then that's that same as me blabbing that info that was given to me in confidence.

[EEVblog]

But I don't think Dave is doing kids' stuff, so that's more of a misunderstanding in the sense that there's nothing new.

They have literally announced a new scope is coming:
https://connectlp.keysight.com/New-Scope-Coming-Soon

[2N3055]

Then it's best not to say anything at all.
"I know something you don't know, but I'm not allowed to say it" is child's play.
But I don't think Dave is doing kids' stuff, so that's more of a misunderstanding in the sense that there's nothing new.

I think it is weird as coming from Keysight to have this "teaser" marketing strategy. Is there no competent marketing people to hire anymore?
What this teaser strategy has to do with professionals and how Keysight is doing business?

Anyways, until we see it we won't know if that new scope even has to do anything with this topic at all..
I.e. if this new scope is Infiniivision series Megazoom IV equivalent.

When people ask "Will there be new Megazoom IV(5)?" they mean new chipset that will allow new generation of Infiniivision 1000/2000/3000/4000 class of scopes.
From what I can see, new scope will be Infinium class and therefore not relevant for this topic at all.

[EEVblog]

When people ask "Will there be new Megazoom IV(5)?" they mean new chipset that will allow new generation of Infiniivision 1000/2000/3000/4000 class of scopes.
From what I can see, new scope will be Infinium class and therefore not relevant for this topic at all.

As someone noted on here, they just released the MXR-B series Infinium, with now no less than 6 scopes in the range.
https://www.keysight.com/us/en/products/oscilloscopes/infiniium-real-time-oscilloscopes.html
The Infinivision architecture is now pushing 14 years old
https://www.keysight.com/us/en/products/oscilloscopes/infiniivision-2-4-channel-digital-oscilloscopes.html
But the 4000G was just released in Jan 2024, but nothing new, same old architecture, so probably just a "fill in the gaps" release.
https://apctech.com/news/keysight-introduces-new-infiniivision-4000g-x-series-oscilloscope.html

Where's your bet?

[2N3055]

When people ask "Will there be new Megazoom IV(5)?" they mean new chipset that will allow new generation of Infiniivision 1000/2000/3000/4000 class of scopes.
From what I can see, new scope will be Infinium class and therefore not relevant for this topic at all.

As someone noted on here, they just released the MXR-B series Infinium, with now no less than 6 scopes in the range.
https://www.keysight.com/us/en/products/oscilloscopes/infiniium-real-time-oscilloscopes.html
The Infinivision architecture is now pushing 14 years old
https://www.keysight.com/us/en/products/oscilloscopes/infiniivision-2-4-channel-digital-oscilloscopes.html
But the 4000G was just released in Jan 2024, but nothing new, same old architecture, so probably just a "fill in the gaps" release.
https://apctech.com/news/keysight-introduces-new-infiniivision-4000g-x-series-oscilloscope.html

Where's your bet?

Not a gambling man.
But if I were to speculate a response to R&S 4 and 5 12 bit series.
Basically a oaralel line not a replacement to old MZ IV lne

[tv84]

Where's your bet?

Not a gambling man.

  Father always told me: be stubborn but don't bet.

[EEVblog]

Basically a oaralel line not a replacement to old MZ IV lne

To do that you'd have to replace 4 different series scopes in one hit, big ask.

[2N3055]

Basically a oaralel line not a replacement to old MZ IV lne

To do that you'd have to replace 4 different series scopes in one hit, big ask.

No they would not, actually...
It would not be replacement but released in parallel.
Same as R&S released first one 12 bit, then another..
They will not stop selling existing black refresh M.Z. IV as long as people will buy them.

Make note R&S did not release replacement for RTB2000/RTM3000/RTA4000, but two scopes above that class..
I presume Keysight will not first release 12 bit 1000 series first..
But hey what do I know?

[pdenisowski]

I think it is weird as coming from Keysight to have this "teaser" marketing strategy. Is there no competent marketing people to hire anymore?
What this teaser strategy has to do with professionals and how Keysight is doing business?

Tek did a "teaser" for their 2 series MSO and we (R&S) did a "teaser" for the MXO4, so Keysight would kind of be the "odd man out" if they didn't do this for their new scope.

The interesting thing to me is that teaser campaigns seem to (historically) be limited to oscilloscopes.  I don't recall similar campaigns for VNAs, spec ans, sig gens, etc., either from us or from our competitors.

Maybe that says something about the kinds of people who buy scopes?

[2N3055]

I think it is weird as coming from Keysight to have this "teaser" marketing strategy. Is there no competent marketing people to hire anymore?
What this teaser strategy has to do with professionals and how Keysight is doing business?

Tek did a "teaser" for their 2 series MSO and we (R&S) did a "teaser" for the MXO4, so Keysight would kind of be the "odd man out" if they didn't do this for their new scope.

The interesting thing to me is that teaser campaigns seem to (historically) be limited to oscilloscopes.  I don't recall similar campaigns for VNAs, spec ans, sig gens, etc., either from us or from our competitors.

Maybe that says something about the kinds of people who buy scopes?

Or marketing people for scopes looking at wrong data...

[pdenisowski]

Same as R&S released first one 12 bit, then another.

And I don't think I'm giving anything away if I strongly hint (tease?) that we're not finished releasing 12 bit scopes.

If I had four new scopes to release, I wouldn't release them all at the same time, even if they were all "ready" at the same time.  NPIs (new product introductions) generate a lot of good publicity and "buzz" that extends well beyond the product being released. 

An NPI is also a LOT of work - it's not just sending out a press release and updating a website.  An important part of that process is working with industry influencers like Dave to give them early access to new instruments, and that of course does require some degree of confidentiality.

(and, ironically, I think this thread kind of proves that there is some merit to the "teaser" strategy after all ....)

[2N3055]

Same as R&S released first one 12 bit, then another.

And I don't think I'm giving anything away if I strongly hint (tease?) that we're not finished releasing 12 bit scopes.

If I had four new scopes to release, I wouldn't release them all at the same time, even if they were all "ready" at the same time.  NPIs (new product introductions) generate a lot of good publicity and "buzz" that extends well beyond the product being released. 

An NPI is also a LOT of work - it's not just sending out a press release and updating a website.  An important part of that process is working with industry influencers like Dave to give them early access to new instruments, and that of course does require some degree of confidentiality.

(and, ironically, I think this thread kind of proves that there is some merit to the "teaser" strategy after all ....)

Well said...

As for merit, we'll see when they release and publish price and specs and what is target market....