There are a lot of bitmaps in RGB565, one after the other, in different sizes. Some parts that look like code in between.
Some html/xml and javascript (with some "~" every 128 bytes),
Some filenames with a hint to "E:\MQX\Freescale MQX 3.7 ARM9 imx287evk_rev2\Freescale MQX 3.7 ARM9 imx287evk",
Some strings seem to be model numbers (namely DP831A, DP832A, DP821A, DP811A, DP812A, DP813A, DP841A, DP831, DP832, DP821, DP811, DP812, DP813, DP841)
So far I could not identify a structure of it all.