The situation rather reminds me of the German made Hilberling PT-8000A ham radio transceiver.
It was much touted in the late "2000s" as being something of a "super radio", with really good specs & the pictures of the construction looked like the inside of a high level RF test instrument.
The projected price level was somewhat higher than the top line models from established brands, but it looked so good that some were tempted.
Suddenly in 2008 came the announcement that due to "difficulties in meeting EU standards" production would cease.
That would have seemed to be that, however it popped up again in 2014, & again in 2017, but it seems to be "crickets" since then.
Obviously, the ham radio market is smaller than that for test equipment, but the Hilberling saga is something of an object lesson about trying to enter a market which is already well served, particularly with a premium product.
The Hilberling company itself is well established in other fields, so didn't "go down the gurgler" as some have done over the years.