Sometimes something more original just won't be received well, so they'd rather be sticking to something familiar, tried-and-true instead. (E.g. Hakko 936 and all its clones...)
Come on, yes?
Hyping touchscreens when people want knobs?
Passing a 60 mm (that is 2 3/8 inch) brick of as a tablet?
Talking about a 10.1 inch tablet while the brick is actually 13.6 inch?
Calling that handheld?
Claiming isolation, but showing the bare naked metal BNC connectors?
Not willing to talk about prices?
Not willing to talk about availability?
Not even a demo video?
No apparent probe compensation output?
In fact only showing what could well be a mock-up and rendered images?
In my book that tbook thing is that close ---><--- to look like a marketing stunt or even a scam.
And the second thing is you should overcome that believe that new equals better.