How much does power cost in Brasil? 50cents a shower? it adds up fast and dwarfs the cost of those shower heaters.
It seems you are saving on water heaters but you should be saving with Solar?
Power costs have skyrocketed in the last 15 months: in my state (Minas Gerais), the total raise has been about 140% (in the last 15 months!). My electricity bill has become absurdly high, and we don't even turn the AC on anymore, unless in extremely hot nights. The wine cellar has been turned off. Not even the microwave stays constantly plugged to mains. We connect it, use, disconnect. The electric coffee machine has been retired: we're only using the gas stove now. Considering our power consumption in my home, we're consuming about 50% less than Jan/2015, and yet our electricity bill is a lot higher.
I estimate that a 10min shower might cost between .75 to 1 USD.
Alternate energy has seen a hige increase in acceptance since 2014. Until then electricity was really cheap, so nobody even cared about solar panels. Nowadays they are becoming more and more omnipresent, specially in high-income areas.
Low-income areas either have a discount on the bill if they stay below a certain power consumption or they just steal electricity from the electricity company (that is called "gato"). Neverthless, solar power is still expensive for most people.
On a side note, and without getting into a political argument, but f*ck our corrupt, socialist government, elected by the uneducated and ignorant. A day doesn't go by when my wife and I don't plan on leaving Brazil and move to Australia, where her sister lives (and is married to a very nice Aussie fellow).