The first revision may date back to 2016, but MCUs and peripherals are starting to appear from major vendors (STM, NXP, Microchip...), some of them having made recent announcements (hence the topic, it's not just "old news") and after reading the specs I find it a nice addition. I'll certainly use it if it's available for the parts I need. The STM32H5 series, which was released a few months ago, embed I3C peripherals.
Yes it's from MIPI, so what? I2C was from Philips and people were probably whining as well for years until it became mainstream. SPI is no direct substitute for a two-wire, multi-device bus.
The ideas behind it are quite simple in fact, but unfortunately, it always has to be "owned" by some organization to see standardization and widespread use. The value of these "standards" is all in that, the fact they are standards. It's not particularly the technical aspects, which are not revolutionary by any means.
Contrary to SPI, the idea that synchronous communication between devices is rarely required to be full-duplex (the need for full-duplex being usually the exception rather than the norm), using a single wire for bidirectional data sounds pretty obvious. The same has been used for SWD, and actually for QSPI as well.