Achronix Speedster7t FPGAs

[ali_asadzadeh]

Hi,
Today I got an email regarding the new Speedster7t FPGAs

https://www.achronix.com/product/speedster7t/

They look very interesting, But the problem is how to obtain them, I do not see any distributor like Digikey selling achronix FPGA, how we should buy them, even the previous versions? If they are not for selling to normal people, why they are advertising them!

[ali_asadzadeh]

I think they are the kind of companies that won't talk to small players, even if you are not from Iran.
If you are a small US company, and you don't have a big project backed by VC, they won't talk to you either.

Anyway, besides the GDDR6 (which, if you don't need the high capacity, can be replaced with QDR2), I don't see anything better than state-of-the-art offerings from X/A.

So why even bother advertising them to masses!

[Ice-Tea]

I think they are the kind of companies that won't talk to small players, even if you are not from Iran.
If you are a small US company, and you don't have a big project backed by VC, they won't talk to you either.

Anyway, besides the GDDR6 (which, if you don't need the high capacity, can be replaced with QDR2), I don't see anything better than state-of-the-art offerings from X/A.

So why even bother advertising them to masses!

An email doesn't cost anything. Support, setting up a sales channel, building a customer relation does.

[ebastler]

Today I got an email regarding the new Speedster7t FPGAs
They look very interesting, But the problem is how to obtain them, I do not see any distributor like Digikey selling achronix FPGA, how we should buy them, even the previous versions? If they are not for selling to normal people, why they are advertising them!

With such a niche player, I would expect problems well beyond the availability of parts: Where is the free development software suite? Is there a support forum, or other ways of obtaining technical support (unless you are a major customer)?

[ali_asadzadeh]

With such a niche player, I would expect problems well beyond the availability of parts: Where is the free development software suite? Is there a support forum, or other ways of obtaining technical support (unless you are a major customer)?

I'm sure there would be.

An email doesn't cost anything. Support, setting up a sales channel, building a customer relation does.

Exactly.

Did you subscribe to them somehow?

Usually genuine and legit companies don't send spam to random targets.

Maybe, I do not remember, But after all selling would make a company grow and rich! why abandoning others from paying you

The more sales the better, doesn't anybody out there try to achieve more sales? how this strategy help them?

[ebastler]

But after all selling would make a company grow and rich! why abandoning others from paying you

The more sales the better, doesn't anybody out there try to achieve more sales? how this strategy help them?

Selling complex products to small customers, in small amounts, causes a lot of support work but little revenue.

The face-palms, head-banging and ridicule are uncalled for. I am sure Achronix have chosen their business model deliberately and thoughtfully.

[ali_asadzadeh]

Selling complex products to small customers, in small amounts, causes a lot of support work but little revenue.

The face-palms, head-banging and ridicule are uncalled for. I am sure Achronix have chosen their business model deliberately and thoughtfully.

Say they have a big customer with 10K units buying each year, and say if they sell to small customers and hobbies, they would sell to 1000 small buyers,buying only 10 units each year. they would make the same revenue and still they would have 1000 times the support (which can be set to minimum by providing app notes, tutorials,support forum etc..) , but I would choose selling to both parties, eventually there would be more than 10 big customers in the small buyers.

[Berni]

There are plenty of other companies with the same business model such as:
Qualcomm
Broadcom
Rockchip
Allwinner
Realtek
VIA
Nvidia
...

Try even getting a datasheet for any of there products and see if you even hear a word back from them.

[mikeselectricstuff]

They have a phone number - why not call them ?

[ali_asadzadeh]

This strategy is evil and dead some how, I believe

[Ice-Tea]

This strategy is evil and dead some how, I believe

Why? Its a bussiness model. If they did the math and figured there's no money in either selling directly to small end users, setting up a chain of value added distris or developping a relationship with some big distri like Avnet, Digi, whatever, that's their right. They will obviously have limited resources and they chose priorities. You're not one of them. That's all there is to it.

[ebastler]

This strategy is evil and dead some how, I believe

Oh, come on. You have just set your sights on the wrong product; you are not their target customer.
What do you see in the Achronix FPGA that you can't get from Xilinx or Altera, anyway?