Now claiming to have 5000 'orders' or is that 'expressions of interest'?
Price is E16,000 without the battery, which for a fully homolgated, low volume passenger car seems extremely difficult to meet, even with a VERY basic spec.
If we look at comparable EV's from a non premium OEM, then the cheapest is the Renault Twizy, which is not a car but a quadracycle, and is as basic as you can make something and sell it, costs around E8,000 without it's battery, and that's made by a massive passenger car OEM that can leverage economies of scale from it's other volume products. The most basic ICE powered Renault clio is around E15,000, and they make tens of thousands of those, and again, leverage parts sharing and economies of scale.
The most basic full sized EV is the Renault Zoe, which is had a 22kWH battery (now has a 40kWh one) and used to cost around E15,000.
So given, the full backing of an existing OEM (parts sharing, dealer network sharing, spare/repair parts & systems, etc etc) then it looks like you can sell a small EV for around E15,000 and (possibly) make money on it but the business case is looking marginal at best for a new start up with a similar pricing band.
And there is the small fact of if you want to take a risk on a new start up verses saving something like E0.4 a day (they claim 2 to 4kWH of "free" energy per day costing between 20 and 40 cents)