Note that the sleeves clearly say "Batteriser" - unlike the pics they've been showing lately which said Battfri5er (or something like that).
My prediction:
a) These photos are from the original prototype run from about a year ago.
b) They're about to announce the Energiser lawsuit to the world.
c) The Energiser lawsuit means the entire imaginary production run will have to be "scrapped".
d) They won't have any money left to make any more Batterisers.
e) More VC money please!!!