Our good mate Bob looking sharp at the awards for his excellence in producing and shipping the world's.... oh, wait....
I once bumped into a rigged photo session, it was a live restaurant review show for TV. All the customers were paid actors (I was meeting one of them). I was shocked that I ended up in the middle of them (at first I did not know who they were), but the camera was not on.
There is a group of actors here in San Diego (and I am sure in every large city) that act like customers or participants for a small sum for a video or photo shoot. They just sit or stand. Now I wished I knew who they are so I could get in on it. Actually one of the women in the back looks like the woman I met.
Here is what I think. The ones in the back are paid. Those in front (10 of them) rotated so each one was in the center and for their photo. It is possible those in front did not even know that those behind them were paid. They are just paying for an award (the costs involved in hosting it - ha ha) and getting photos.
When it comes to making money, some people are very clever.