OP's 35°C rise with 0.3W giving 117°C/W
... which is, as I explained above, a meaningless number because it linearizes a problem which in real life is highly non-linear. Thermal resistances are simple to use in thermal interfaces between heatsinks because there is no convection. But component-to-air resistances have to be defined
with a dT value, and in OP's measurement, the dT value is small. At higher dT, convection cooling starts operating, and thermal resistance value will be better, too.
But I'm not surprised at all you don't know this.
Guys, remember to ignore floobydust. I was considering giving a warning beforehand, but chose not to, and look, he's here again. He is well known to pollute the forum with his resistor power rating conspiracy theory bullcrap. We other engineers have no problems with resistors, but as always, do remember that resistors, like all other electronic components, are made for professionals, and designing components in requires understanding and design skills. You just don't choose
any component based on some headline figure but have to understand what every number in datasheet means and how components interact with each other. This has not changed, and older / larger resistors need as much care to design in.