Not sure what gen MacBook you have but there was a really crappy period of MacBooks recently.
The 2017 MacBook Pro has the crappy keyboard. I know because I have that exact machine. And clearly Apple got the message from customers about it because in the very next refresh they were back to the older, better keyboard style, like on my wife's 2015 13" MacBook Pro (which is obviously a 6-year-old machine but still works like a champ, and is still supported with Big Sur!). Also they put a real fucking Escape key on the refresh instead of having it on the Touch Bar.
I don't know about the non-Pro MacBook models from that era because I have not played with one. When we bought our son a 2020 MacBook Air for school (literally like two weeks before the M1 machines were announced!) it had the better style of keyboard. The only Touch thing is the power button/TouchID thing. It has regular function and Escape keys.
Touch Bar is apparently going on next generation MacBooks. It’s not popular. And new keyboards are much nicer (since end of 2020). Mine is an Air which has a proper keyboard.
I think Apple got the message about the TouchBar, too. It's not that it's not popular. It's just that it's ... useless. Hell, even F1-F12 function keys are rarely used. Looking at how I use the machine, I think I know why. That big touchpad (which is totally great and every other manufacturer should just do exactly what Apple does with theirs) really makes it so easy to use the standard menus and toolbars. Look at the Mail program.TouchBar gives you a replica of the important things on the application's ToolBar. And that's cool if you are completely keyboard-centric. but I think most people (myself included) are very fast moving the mouse cursor with the TouchPad that we don't even think about using the TouchBar.
One application that makes good use of the TouchBar is Apple's Logic digital audio workstation. But I use Logic on the iMac way more often than I use it on the laptop, and there's no desktop keyboard with TouchBar, so I'm used to not using the TouchBar.
I thought that Apple might come out with a keyboard with the TouchBar, and that would go a long way to increasing TouchBar use. As it is, so many non-Apple applications don't bother supporting the TouchBar.
Put it into the category of "things that seem like a good/clever idea but don't actually add value."